{"id":33989,"date":"2024-06-13T10:15:54","date_gmt":"2024-06-13T15:15:54","guid":{"rendered":"https:\/\/kmtwaterjet.com\/applications-industries\/hpp-waterjet-technology-for-improved-food-shelf-life\/"},"modified":"2026-02-05T09:11:14","modified_gmt":"2026-02-05T15:11:14","slug":"hpp-waterjet-technology-for-improved-food-shelf-life","status":"publish","type":"page","link":"https:\/\/kmtwaterjet.com\/en-gb\/applications-industries\/hpp-waterjet-technology-for-improved-food-shelf-life\/","title":{"rendered":"HPP Waterjet Technology for Improved Food Shelf Life"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"33989\" class=\"elementor elementor-33989 elementor-2871\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7480396 e-con-full e-flex e-con e-parent\" data-id=\"7480396\" data-element_type=\"container\" data-e-type=\"container\" 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data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How HPP Waterjet technology is used in the food industry<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-154c9c6 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"154c9c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a259f06 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a259f06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Find out about HPP Waterjet-The Value of Water jet Technology<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4406290 e-flex e-con-boxed e-con e-parent\" data-id=\"4406290\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d0faab0 e-flex e-con-boxed e-con e-child\" data-id=\"d0faab0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96ea087 elementor-widget elementor-widget-heading\" data-id=\"96ea087\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HPP Waterjet Technology in High Pressure Processing will reduce bacteria and extend shelf life.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3088c0e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3088c0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da8b7ef elementor-widget elementor-widget-text-editor\" data-id=\"da8b7ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Over 75% of consumers purchase foods based on healthfulness and longevity of shelf life.<\/strong><\/p>\n<p>HPP Waterjet Technology High Pressure Processing-HPP. High pressure processing food pasteurization that uses pure cold water, pressurized to 6.200 bar, to kill pathogens and bacteria and extend shelf life. There are no additives, only extreme water pressure, powered by KMT Waterjet. KMT intensifier pumps power HPP Machines around the world for the food and beverage industry.    <\/p>\n<p>The features and benefits of waterjet technology in the HPP industry:<\/p>\n<p><strong>HPP processing is utilized<\/strong> to seal in freshness for various food categories: <img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-15510\" src=\"https:\/\/kmtwaterjet.com\/wp-content\/uploads\/HPP-PASTEURIZATION-GUACAMOLE-SALSA-KMT-PUMPS.png\" alt=\"\" width=\"313\" height=\"900\" srcset=\"https:\/\/kmtwaterjet.com\/wp-content\/uploads\/HPP-PASTEURIZATION-GUACAMOLE-SALSA-KMT-PUMPS.png 348w, https:\/\/kmtwaterjet.com\/wp-content\/uploads\/HPP-PASTEURIZATION-GUACAMOLE-SALSA-KMT-PUMPS-104x300.png 104w\" sizes=\"(max-width: 313px) 100vw, 313px\" \/><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Seafood<\/li>\n<li>Ready-to-eat (RTE) meals<\/li>\n<li>Guacamole and Salsa<\/li>\n<li>Meats<\/li>\n<li>Juices and Beverages<\/li>\n<li>Salad Dressing<\/li>\n<li>Dips<\/li>\n<li>Baby food<\/li>\n<li>Pet food<\/li>\n<li>Fruits and Vegetables<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Achieves double and triple shelf life<\/strong> without heat, additives, or chemicals, preserving the food&#8217;s vitamins, taste, and texture.<\/p>\n<p><strong>Harmful bacteria<\/strong> such as listeria, E.coli, and salmonella are crushed and unable to survive the immense pressure, equivalent to six times deeper than the deepest ocean.<\/p>\n<p><strong>KMT Waterjet UHP pressure pumps<\/strong> deliver over 6,200 bar of underwater pressure to the food packages inside a vessel or plastic bottle.<\/p>\n<p><strong>KMT offers global OEM network<\/strong> and technical services support.<\/p>\n<p><strong>Made in the USA,<\/strong> located in Baxter Springs, KS.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-623910e e-flex e-con-boxed e-con e-parent\" data-id=\"623910e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7b88e3 e-con-full e-flex e-con e-child\" data-id=\"e7b88e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86e1ed9 elementor-widget elementor-widget-image\" data-id=\"86e1ed9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"503\" height=\"368\" data-src=\"https:\/\/kmtwaterjet.com\/wp-content\/uploads\/GRID-AVURE-HPP-FOOD-PROCESSING-MACHINE-SMALL-FORMAT.jpg\" class=\"attachment-large size-large wp-image-26331 lazyload\" alt=\"Avure HPP food processing machine\" data-srcset=\"https:\/\/kmtwaterjet.com\/wp-content\/uploads\/GRID-AVURE-HPP-FOOD-PROCESSING-MACHINE-SMALL-FORMAT.jpg 503w, https:\/\/kmtwaterjet.com\/wp-content\/uploads\/GRID-AVURE-HPP-FOOD-PROCESSING-MACHINE-SMALL-FORMAT-300x219.jpg 300w\" data-sizes=\"(max-width: 503px) 100vw, 503px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 503px; --smush-placeholder-aspect-ratio: 503\/368;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58b1c35 e-con-full e-flex e-con e-child\" data-id=\"58b1c35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a15da15 e-flex e-con-boxed e-con e-child\" data-id=\"a15da15\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c162202 elementor-widget elementor-widget-heading\" data-id=\"c162202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Advantages of Food Processing with HPP Waterjet Technology:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d96a9dc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d96a9dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Delicious taste<\/strong><br \/>Waterjet Technology High-Pressure Processing-HPP plays a vital role in the food industry. High-pressure processing (HPP) maintains freshness and preserves natural flavors of juices, meat, fruits, and vegetables better than any other processing method. <\/p>\n<p><strong>Consumer safety<\/strong><br \/>HPP, which works on water pressure alone, has a unique ability to inactivate microorganisms without chemicals or preservatives.<\/p>\n<p><strong>Longer shelf life<\/strong><br \/>HPP extends shelf life and cuts waste&#8212;fruit and vegetable products, processed using HPP can have a shelf life extension of double or triple compared to traditional methods. This can mean weeks or even months of additional freshness compared to untreated <strong>produce.<\/strong> <\/p>\n<\/p>\n<p><strong>KMT Ultra High Pressure Pumps harness the power of high-pressure processing (HPP), using water pressure to produced packaged foods that are safer, last longer and taste better.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee4a15f e-flex e-con-boxed e-con e-parent\" data-id=\"ee4a15f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5074101 e-con-full e-flex e-con e-child\" data-id=\"5074101\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b9f833f e-flex e-con-boxed e-con e-child\" data-id=\"b9f833f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e788ff2 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"e788ff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Complete HPP WATERJET SYSTEMs POWERED BY KMT PUMPS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5a6837 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d5a6837\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47e5cf2 e-con-full e-flex e-con e-child\" data-id=\"47e5cf2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-109b43d e-flex e-con-boxed e-con e-child\" data-id=\"109b43d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb172f3 elementor-widget elementor-widget-image\" data-id=\"cb172f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" data-src=\"https:\/\/kmtwaterjet.com\/wp-content\/uploads\/IDUS-HPP-SYSTEMS-HIGH-PRESSURE-PASTEURIZATION-MACHINES.jpg\" class=\"attachment-full size-full wp-image-43344 lazyload\" alt=\"\" data-srcset=\"https:\/\/kmtwaterjet.com\/wp-content\/uploads\/IDUS-HPP-SYSTEMS-HIGH-PRESSURE-PASTEURIZATION-MACHINES.jpg 200w, https:\/\/kmtwaterjet.com\/wp-content\/uploads\/IDUS-HPP-SYSTEMS-HIGH-PRESSURE-PASTEURIZATION-MACHINES-150x150.jpg 150w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; 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Our Fresher Under Pressure\u00ae technology harnesses the power of high-pressure processing (HPP), using water pressure to produced packaged foods that are safer, last longer and taste better. <\/p>\n<p>Avure food presses combine over 50 years of technical excellence in ultra-high hydrostatic pressure systems with 25 years of specialized research and product development for the packaged food industry.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f50af5f e-con-full e-flex e-con e-child\" data-id=\"f50af5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a5b59f0 e-flex e-con-boxed e-con e-child\" data-id=\"a5b59f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f465617 e-flex e-con-boxed e-con e-child\" data-id=\"f465617\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-864a62e elementor-widget elementor-widget-video\" data-id=\"864a62e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/kmtwaterjet.com\\\/wp-content\\\/uploads\\\/Avure-Technologies-Seafood-High-Pressure-Processing-HPP.jpg&quot;,&quot;id&quot;:33994,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/915235486?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(https:\/\/kmtwaterjet.com\/wp-content\/uploads\/Avure-Technologies-Seafood-High-Pressure-Processing-HPP.jpg)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How HPP Waterjet technology is used in the food industry Find out about HPP Waterjet-The Value of Water jet Technology HPP Waterjet Technology in High Pressure Processing will reduce bacteria and extend shelf life. Over 75% of consumers purchase foods based on healthfulness and longevity of shelf life. HPP Waterjet Technology High Pressure Processing-HPP. High [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":33833,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"page-type":[67],"class_list":["post-33989","page","type-page","status-publish","hentry","page-type-industry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HPP Waterjet Technology for improved food shelf life| KMT Waterjet<\/title>\n<meta name=\"description\" content=\"Extend food freshness with HPP Waterjet Technology High-Pressure Processing. Increase shelf life without additives. 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